Influencer marketing for brands and bands.
We've partnered with influencer experts, The Influence Room to create a barter economy, connecting brands, musicians, and influencers.
Brands are matched with musicians and provide products in exchange for influencer content to promote both the musician and their brand.
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This authentic, mutually beneficial approach saves brands time and money, offers influencers partnerships with brands they genuinely value, and helps promote emerging musical talent.
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Our flexible campaigns enable brands to reach new audiences and build genuine advocacy from influencers and consumers alike.
Brand benefits.
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A ready-made solution to sample products to social media influencers
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No costs beyond the supply of product samples
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Get your brand in front of new consumer audiences
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Engage consumers with opportunities to win your products
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Build brand advocacy among influencers and consumers
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Strengthen associations with music and next-gen talent
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Flexibility and control - decide how many campaigns to support
How it works.
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Major Labl Artist Club identifies new artists for brands to support
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We help the artist write the brief to the influencers, which is signed off and agreed upon by the brand
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Influencers browse the latest opportunities and apply for campaigns that interest them
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The artist selects the influencers best suited to promote their music. The brand signs off on the choices
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The artist can track the performance of the content they produce
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A report summarising campaign deliverables is sent to the artist and the brand
The Influence Room.
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23,000 social media influencers
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Celebrity Talent: Audience size 500K+ Average engagement 3.4%
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Mid-Tier: Audience size 50,000 to 500,000 Average engagement 4.7%
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Micro-Influencers: Audience size 10,000 to 50,000 Average engagement 5.9%
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Nano-Influencers: Audience size >10,000 Average engagement 12.3%
Get started.
If your brand is interested in running an influencer marketing campaign, please contact us to get started.
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​Minimal requirements
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A minimum of five product samples in exchange for five pieces of content
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A minimum of one product sample to be used as a prize for consumers
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Approved logos and artwork
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Agreed redemption details and point of contact