Read our music marketing blog.

Lola Young: The Power of Virality, Fan Engagement & Digital Strategy

This article critically examines Kevin Kelly's 1,000 True Fans theory and suggests how it needs to evolve in 2024.

We analysed some of the best-performing music artists on TikTok and identified ten principles you need to understand to make your content...

At a time when TikTok and Universal Music are at war over artist payouts, it’s a great time for Spotify to share some big...

As an indie musician streaming royalties are a key revenue stream, so it's good to understand how much you can expect to get paid from...

We've created the Bluffers Guide To Music, a simple A-Z glossary of key terms for indie musicians in 2023. Along the way, you'll find...

If you are an indie musician, here is our guide to promote music in 2023. 1. Write, record and produce the highest quality music....

It's estimated over 3.2bn people use Google Chrome as their default website browser. While Google Chrome helps you find the best website...

In this article, we explore the subtle, but significant differences between music marketing and music promotion and explain how...

Covid19, Brexit and Apple Privacy changes have collectively caused the perfect storm battering unsigned musicians like never before.

If you are an independent artist looking to promote your music, it's important you have both a bonfire and firework music marketing strategy

When Instagram launched Stories, many commentators cynically saw this as a simple attack on SnapChat, but five years on it's clear the...