Read our music marketing blog.

Lola Young: The Power of Virality, Fan Engagement & Digital Strategy

This article critically examines Kevin Kelly's 1,000 True Fans theory and suggests how it needs to evolve in 2024.

The Musician's Census. "It's becoming harder to be an independent artist."

We analysed some of the best-performing music artists on TikTok and identified ten principles you need to understand to make your content...

How to become an artist manager. Read what it takes in our comprehensive guide.

Check and compare your Spotify Popularity Index Score for free.

Major Labl founder Mark Knight discusses three worrying implications of AI music maker Udio on human music creators.

Iconic music title NME has partnered with Bose to announce its C24 mixtape, and they're giving one lucky unsigned artist the chance to...

At a time when TikTok and Universal Music are at war over artist payouts, it’s a great time for Spotify to share some big...

In this article, we explore the changing face of social media marketing for indie artists and suggest artists trying to promote their...

Unlocking the World of Music Publishing: Your Guide to Copyrights, Royalties, and more. If you're a budding musician, songwriter, or...

The Great Escape is an annual new music festival held in Brighton. It's built its reputation as the festival for breaking and showcasing...

In this article, we explore how Connor Price is redefining success for independent musicians, with a music marketing style that shifts...

In this article, we break down the basics of music royalties and explore the role of performing rights organisations (PROs) in this...

In this article, we explain how to book gigs. We cover approaching the promoter, promotion, and planning for the night of the show....

In this article, we ask what is a bio, why you need one and what are the key ingredients that turn a bio into a great bio. Cornerstone...

You are a brand. Your singing voice, your choice of genre, your style, your story, and your values are all the foundational elements of...

Drop Rocket is on a mission to help indie musicians release music better. Way beyond a checklist, it's a project management tool...

As an indie musician streaming royalties are a key revenue stream, so it's good to understand how much you can expect to get paid from...

MJF Soundcheck is for musicians who want space to try out new things and be supported to grow creatively. Find out how you can apply...