Read our music marketing blog.

This article critically examines Kevin Kelly's 1,000 True Fans theory and suggests how it needs to evolve in 2024.

The Musician's Census. "It's becoming harder to be an independent artist."

We analysed some of the best-performing music artists on TikTok and identified ten principles you need to understand to make your content...

Check and compare your Spotify Popularity Index Score for free.

At a time when TikTok and Universal Music are at war over artist payouts, it’s a great time for Spotify to share some big...

In this article, we explore the changing face of social media marketing for indie artists and suggest artists trying to promote their...

Unlocking the World of Music Publishing: Your Guide to Copyrights, Royalties, and more. If you're a budding musician, songwriter, or...

The Great Escape is an annual new music festival held in Brighton. It's built its reputation as the festival for breaking and showcasing...

In this article, we explore how Connor Price is redefining success for independent musicians, with a music marketing style that shifts...

In this article, we break down the basics of music royalties and explore the role of performing rights organisations (PROs) in this...

In this article, we explain how to book gigs. We cover approaching the promoter, promotion, and planning for the night of the show....

In this article, we ask what is a bio, why you need one and what are the key ingredients that turn a bio into a great bio. Cornerstone...

Casio launches ‘Casio Sessions’ a singer-songwriter competition for aspiring piano-playing musicians. Entrants will have the chance to...

We've created the Bluffers Guide To Music, a simple A-Z glossary of key terms for indie musicians in 2023. Along the way, you'll find...

Question. How do independent music artists win on social media? We analysed over 1,000 of the most viewed videos on TikTok each with a...

Music licensing can be a lucrative way to put your recordings to work but how does it work and what does it mean for an indie musician?...

If you are an indie musician, here is our guide to promote music in 2023. 1. Write, record and produce the highest quality music....

In this article, we explore the subtle, but significant differences between music marketing and music promotion and explain how...

In this article, we demystify NFTs and explain the real opportunity for independent musicians.

Major Labl launches Free music marketing training for unsigned musicians