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Lola Young: The Power of Virality, Fan Engagement & Digital Strategy

In this article, we explore the changing face of social media marketing for indie artists and suggest artists trying to promote their...

We've created the Bluffers Guide To Music, a simple A-Z glossary of key terms for indie musicians in 2023. Along the way, you'll find...

If you are an indie musician, here is our guide to promote music in 2023. 1. Write, record and produce the highest quality music....

In this article, we explore the subtle, but significant differences between music marketing and music promotion and explain how...

Last year we produced a checklist to help indie musicians promote music more effectively. With changes to Facebook Ads and Apple Privacy...

Covid19, Brexit and Apple Privacy changes have collectively caused the perfect storm battering unsigned musicians like never before.

In this article, Major Labl founder, Mark Knight considers the parallels between brands and bands and asks what can independent musicians...

Major Labl founder Mark Knight, provides the ultimate checklist to promote independent music more effectively in 2021. Record and produce...

At Spotify's recent Stream On event, they announced their roadmap for the improvement of the service highlighting 8 key changes, one...

In this article, Mark Knight, founder of Major Labl explains why music marketing is only effective if it drives the play count for indie...

In this post, we explore the phenomenon that is TikTok and why it's a powerful new music distribution channel for indie musicians. TikTok...