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This article critically examines Kevin Kelly's 1,000 True Fans theory and suggests how it needs to evolve in 2024.

Musicians: Stop Wasting Your Time On Superfans, That’s Not How You Grow.

The Musician's Census. "It's becoming harder to be an independent artist."

At a time when TikTok and Universal Music are at war over artist payouts, it’s a great time for Spotify to share some big...

In this article, we explore the changing face of social media marketing for indie artists and suggest artists trying to promote their...

Question. How do independent music artists win on social media? We analysed over 1,000 of the most viewed videos on TikTok each with a...